As part of brand guidelines that would hold true to both the eco-system and youthful spirit of Livity, we created a logo, progressive in its forward-leaning shape and dynamic in its function of housing content. One that would act as a rotating window to showcase the impressive depth of commissioned photography from the young creatives in Livity’s network. With 'authenticity' a key attribute of Livity's core DNA, it was paramount that the new logo we created acted more as a framework to support the art rather than overpower it.
To compliment the mark, we designed a bespoke industrial sans-serif logotype and balanced it with a romantic yet playful serif font that payed respect to the brand's heritage and its Brixton roots.
A simple formula was then devised for all content and collateral to ensure consistency within all output. Key components being a vibrant colour palette, a range of textures taken from Livity's home and two dedicated headline typefaces. Alongside this, we created new tone of voice, photography and illustration guidelines with an emphasis on youthful sincerity, thus encouraging a more truthful and unfiltered approach in all areas from subject matter to treatment.